The International St. Moritz Automobile Week
Roads of the Engadine
It was not until the mid-1920s that motor vehicles were allowed on the roads of the Engadine. The potential benefit of the automobile for tourism was obvious and so the first International St. Moritz Automobile Week was launched in 1929. It was financed by appropriate donations from the local tourist industry of the time, which could benefit from the fact that the automobile could be used to attract completely new target groups.